Zeina Barhoum
Jewelry
Barhoum’s interest in jewelry started since she was six, when she discovered her talent in visual arts. Her eyes sparkled with curiosity whenever she saw a jewelry store when shopping with her mother. Following her passion, she started attending different exhibitions to expand on her exposure and knowhow and grew to simply love it. She started working with experts in the field, including stone setters and precious stone scientists, where she started her journey of stone collecting and learning.

“Every piece is unique”, she says. The pieces are usually part of a limited-edition collection or master pieces. She is a believer in making whoever walks away with a piece designed by her, feel special and distinguished, most importantly, an ambassador of a whole culture and of her pieces. Barhoum is also a fashion designer at Creative Concepts Industries (CCI), a family business that was founded in July, 2006. CCI is an accomplished uniform manufacturer and supplier that first launched in Amman, Jordan. The company has now evolved into a third generation industry leader with global exports and capabilities.
Zeina Barhoum Jewelry Collections

The Love Bird Collection

One Ring LB4

The Love Bird Collection

Earrings LB1

The Love Bird Collection

Necklace LB2

The Love Bird Collection

Ring Bracelet Blue LB3

Chunky Diamonds

Earrings

Chunky Diamonds

Bracelet

Earrings in Baroque

pearl & Chandelier Gold

Earrings in Baroque

pearl

Simple wedding ring

Ring

Solitaire Matching

Earrings

Solitaire

Ring

Tennis Necklace

Necklace

Tone Earrings

Earrings

Arabic Calligraphy

Necklace

Emerald and Arabic Calligraphy

Necklace

Heritage Emerald Earrings with Turquoise Flower

Earrings

Heritage Earrings White

Earrings

Heritage Pearl Necklace

Necklace
The Inspiration
During her freshman year at university, Zeina read an interview that fueled an entrepreneurial dream that she was so persistent to undertake as soon as she is ready after graduation. The interview was with a very successful entrepreneur, called Massimo Vignelli, who became co-founder and design director of Unimark International in 1965 and in 1971. Vignelli and his wife then started Vignelli Associates in New York. The one quote that Zeina considers her major motivator is “One should be able to design anything from a spoon to a city”, a statement attributed to architect Adolf Loos. “It’s not what we design, but how we design that’s important”. The interviewer asks: “So, you are not comfortable with specialization?” and he answers, “The versatility of our work is great because of the cross-pollination of one thing to another.

“I happen, as you can imagine, not to like specialization, because it brings entropy; you keep doing one thing over and over because you have to do it and not because you are motivated. We specialize in graphic design and packaging, we specialize in interior design, we specialize in fashion design, we specialize in product design, and we do them with joy and flare and seriousness.” Zeina says. The unique partnership between Barhoum Design and CCI has driven them to say with confidence “A prospective client may come in because he thinks he may need a logo, but by the time he goes away, it’s a miracle if hasn’t bought one of our suits.” Massimo Vignelli.